The internet is a wild and vast place. With millions of people just waiting to discover your content, the world does revolve around online promotion – and with so many different platforms to choose from, it can be not easy knowing which ones will help you out and how best to use them. This is especially true of the YouTube platform, which doesn’t have many hard and fast rules for best practices. One thing that can be said of YouTube promotion is that it must always be appropriately done to see any success. Unfortunately, far too many people rush into their efforts without having had a good look around first, and consequently, their efforts are in vain.
They think that all they need to do is upload videos, and they’ll start seeing traffic, subscribers, and views coming in. However, if you want to get the most out of YouTube promotion, it’s essential to know what you’re doing right from the outset. You can’t afford to cut corners when it comes to your promotion efforts, and that’s why we thought we’d put together a shortlist of the seven most important lessons that every marketer needs to learn about YouTube promotion. Let’s take a look at those now:
Quality Content Is King
The first lesson you should heed is the importance of high-quality content. There’s no point in putting any effort into your videos if they’re not going to be high-quality and up to standard. If you just put together a few videos and leave them there, you will never see any traffic or promotion coming your way.
Optimize Your Videos With A Title And Description
One of the essential elements of any video is the title since this is what people will use to identify your content online. Make sure you have your keyword in there but don’t abuse it or stuff it into the title just for the sake of getting that extra ranking boost. The description should be equally well optimized, with your keywords included throughout.
The Importance Of Tags
Tags are just as important when it comes to YouTube promotion. They’re the digital equivalent of keywords, and you need to be aware that people will use them when searching for videos online. Although they won’t play a massive role in your rankings, tags can still help point viewers in the right direction and save them a little time.
The Role Of Annotations
Annotations are another of those elements that can help you promote your YouTube videos, but only if they’re used correctly. It’s all about putting them in the right spots, and there are a few critical locations where you should put them. However, more isn’t always better, and if you add too many annotations, they can quickly become counter-productive.
The Strength Of Thumbnails
The thumbnail is the final piece of content that people will see when looking at your videos, and it needs to be one of the best parts of your video to maximize views. If you upload a static image, then there’s a good chance that people will move on and look at something else, but if you add some interest and intrigue with an exciting image, then the thumbnail will be far more effective.
Look To Embed Videos Elsewhere
Embedding your video is another excellent way to get viewership, and it’s a method that can be applied pretty much anywhere. If a video site has a feature that allows you to embed videos, you can be guaranteed that it will help increase your views. You may even want to take the time to add annotations if possible since this will encourage viewers to click through and discover your other content.
Optimize Your YouTube Channel
Last but not least, you should always be looking to optimize your YouTube channel itself. You can do this by filling it with as much high-quality content as possible and by adding playlists so that people can find the content they’re after more efficiently. Another critical step is to use relevant keywords throughout your profile, including the title and description for every video you upload.
That’s all there is to know about YouTube promotion, and it should give you a general idea of what you need to do if you want to succeed online. Of course, the actual test of whether or not your efforts are paying off will be down to the number of views and subscribers that your channel accumulates over time. If you look at some of the most successful YouTubers, you will see that quality content is king, and it takes time to build up a sizable audience.