hypercolour

  • Entertainment

    A fade to die: the short life of hyper colour clothing

    There is something about the clothing line for young people that can show the outward signs of adversity. For example, a shirt that changes colour with a person’s sweat will look like a teenager doesn’t want to wear it. Yet the clothing company has hit gold with the generic Hypicroller, their patented process of dyed thermochromic clothing line allowing the…

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