Every website aiming for success should have good navigation. Good menu navigation allows people to navigate a website easily and intuitively. Your users should constantly be informed of their location on the site, as well as where they have been and where they are going.
Menus with internal links are used in website navigation to help users find the page they’re looking for. A user-friendly website must have excellent navigation. Here are the best practices for good website navigation.
Best Ways to Improve Website Navigation
1. Make Your Main Navigation Visible
The main navigation includes the most important pages that users will want to visit. You want to highlight these pages for people to find them. You can approach this task in various ways, but the most popular one is to make the navigation bar at the top of your website. Yes, maybe it’s way overdone and may appear boring to you. But it’s still the most popular practice.
The truth is, people are used to some things being the same all the time: they know that they should take notes in meetings, they know from which side comes their train, and they also know that they should look at the top of the page to find the main navigation. It’s the intuitive approach. If it ain’t broke, don’t fix it, right? Besides, there are plenty of ways to make your navigation bar look unique and still not lack logicality.
2. Break Your Content Into Clear Categories
Another practice of making your website more navigable is categorizing your content. This is especially important for retail sites with many different products.
Categories and subcategories help users easily find what they are looking for. But pay attention that all your sections should be clear and visually defined. In other words, all your category headings should be visually separated from sub-categories.
3. Don’t Forget About Local Navigation
Local website navigation contains internal links that refer to other content of your website. Users should be given options to navigate to other relevant pages. Magazines and eCommerce websites are usually the ones using internal linking best practices for their navigation. They can mention another story they’ve covered in the past in one of their posts and link that story instead of in-depth explaining.
Internal linking is also essential for good SEO optimization. Also, always be sure to use clear and accurate text to describe the linked page, so the visitors won’t be afraid to click on it.
4. Use User-Friendly Language
As much as you want to be unique in the sea of your competitors, it should never be done on the account of user experience. Every bit of your text should be easily understandable and shouldn’t take much time to comprehend. You need to state clearly that it’s time for recurring payments, or that you want your user to sign up. Every second your user spends trying to understand what you’ve written is minus points to the overall user experience.
Test different options before your first visitors will find you. Pick the most simple and reliable ones.
When it comes to building websites, one of the most crucial things to consider is navigation. If you want people to come to your site, make it easy for them to stay. The more user-friendly your site’s navigation is, the more time users will want to spend there. Simplicity and clarity should always take priority over bright colors and innovative design when it comes to website navigation. Luckily, the practices mentioned above will ease your journey!