It is a wrong notion to think that SEO is simple. There are millions of companies and businesses who want to get the top spot in search results. The top spot is coveted by many. However, knowing how to optimize your SEO is an excellent way to secure that spot. One crucial aspect of SEO is to know the difference between local and regular SEO. How can I measure whether your monthly SEO packages are working for me or not?
These two types of SEO really do not differ in terms of their goal. Both can improve your ranking in online searches so that prospects can find your business. However, there is a massive difference when it comes to the scale.
The focus of local Seattle SEO is to prioritize the local search territory.
The cost of SEO in Seattle
On average, the cost of Seattle SEO is $100 to $250 per hour. On a per month basis, SEO services can run from $2500 to $10,000. The cost will be dependent on factors such as the size of your website and your competitors.
1. Establish your Google my business listing
The first step on your to-do list if you want to level up your local SEO ranking is to establish your Google my business listing or GMB.
In the absence of a GMB listing, you won’t be visible on the search list. Thus, you might lose your standing in the local industry.
You must put every detail on the field provided by Google, which includes your registered business name, business number, email addresses, operating hours, and many others. It would be best if you also had a brief description of your business. These details will affect how audiences will see your brand.
It would be best if you made your business accessible to your Seattle audience. Seattle residents are constantly browsing online for products and services. They are part of the statistics that pushed the US to the 3rd ranking of most active Internet users worldwide. No longer can the average Seattle resident imagine a life without Internet access. Thus, your SEO efforts must target the needs of this potential customer who has tremendous spending power.
2. Invest in link building for your content
Links are relevant to local SEO, similar to generic SEO. Linking to quality sites is a terrific way to establish your reputation as a resource page and build authority in your niche.
Keep in mind that the pages relevant to your content give an optimum user experience that helps you earn more traffic.
3. On-page optimization
The NAP, which stands for name, address, and phone number, are the three core elements of page optimization. Users need to know the details of your brand. They must know your location and contact number right off the bat. Your NAP should be clickable to make it effortless for users to connect with you.
4. Link up with listing sites for citations
The digital era’s yellow pages are listing sites. They exist primarily to drive traffic to your business. Connect to every listing site related to your brand and provide them with complete details, including your business name, local address, business number, website, and photos.
Make sure that the details you provide are consistent. It must be the same on your website and GMB listing. Google utilizes information from listing sites to verify details you supplied in your GMB listing. Once there are inconsistencies, it could lower your ranking.
It is critical to stay on top of your local SEO game in the year 2021. A robust local SEO helps your Seattle audience find your business. Seattle residents are constantly online looking for products and services. Going to local hubs such as bars and restaurants is vital to Seattle life. Before entering any physical store, they will often check websites and local SEO listings. Thus, it would be best if you optimized your SEO to draw these potential customers to your door.