In collaboration with Filipino-born designer Mikil Lewis Hira, Yon Ash took part in New York Fashion’s catwalk, one of the best fashion weeks in the International Fashion Year. This time, designer Asma Sultana fulfilled her dream with the country’s independent customized design brand Yon Ash and brightened the country’s face. The Yon Ash Fall / Winter 2018 Runway Show was held on February 9 this year at Madison Square Garden’s elite venue.
This is the first time from Bangladesh to international fashion week.
Asma Sultana, the designer of local brand Yon Ash, featured 34 elite evening party wear queues. Inspired by the Royal Ancients theme and design, each garment is made of muslin, Katan, jamdani and tool fabric. This is an attempt to present Bangladesh in the international fashion arena. Inspired by the royal theme and design, each garment is made of native traditional cloth muslin, Katan, jamdani and tool cloth. Participating in New York Fashion Week is also a fulfilment of my dream to establish Made in Bangladesh in the international arena with the country’s fashion trends. She said the outfits were made for passionate, confident and creative women. Note that Yon Ash’s journey started in 2015 with the idea of independent customized clothing for the elite.
In addition to making costumes for international stars, Yon Ash has already received a lot of publicity in the United States’ influential media.
Following the success of domestic famous lifestyle brand Ecstasy, the new label is included by Yon Ash. Asma Sultana, co-founder and chief designer of the company, is also the chairman of Ecstasy, another popular lifestyle store. In 2015, a Bangladeshi model named Saeed Khan walked the ramp of New York Fashion Week. Still, this time model and actress Jannatul Pia took part in the February session of New York Fashion Week as the first Tracy Shampoo Goodwill Ambassador.