In order to boost your innovation strategy, you need to first understand what drives customer behavior. The jobs-to-be-done framework is a great way to do this. This framework looks at the tasks that customers are trying to complete, rather than focusing on the products they are using. By understanding the job that a customer is trying to get done, you can come up with creative ways to solve that problem. In this blog post, we will discuss the jobs-to-be-done framework and how you can use it to improve your innovation strategy!
Identify the Job Your Customer Needs to Get Done
The first step in developing your innovation strategy is identifying the jobs that your customer is trying to get done by using your product. To do this, you will need to talk to your customers and understand their needs through market research. Once you have identified the job that they are trying to get done, you can start thinking about how you can solve that problem.
Categorize the Jobs-to-Be-Done
Once you have figured out what your customer needs to be done, you need to categorize each specific need. For every job, there are additional tasks that need to be completed in order to complete the job. There are three different kinds of job aspects to be aware of:
- Functional job aspects
- Emotional job aspects
- Social job aspects
- Personal job aspects
For example, if a customer is buying a new pair of shoes, they are probably not just trying to protect their feet from the elements. It is likely that they also want to look stylish when they are out, walk around in comfort, and have a durable product. Each of these things are separate jobs that need to be categorized.
Define Your Competitors
Your competitors are not just the other companies that sell products similar to yours. You need to also consider the alternative solutions that your customers are using to get their job done.
For example, if you are selling a new type of drill, your competitors are not just the other drill manufacturers. They are also the companies that make hand tools because your potential customers might use those to get the job done.
When conducting market research, you will likely find many different opportunities that you can capitalize on. Not all of these opportunities are created equal, and you will need to prioritize them in order to focus your efforts.
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There are a few things that you should consider when prioritizing opportunities:
- The potential for disruption
- The size of the opportunity
- How easy it is to solve the problem
- The cost of solving the problem
- Your company’s strengths
Once you have considered all of these factors, you will be able to prioritize the opportunities and develop your innovation strategy.
Create a Roadmap
After you have identified the opportunity that you want to pursue, it is time to start developing a roadmap. This roadmap will outline the steps that you need to take in order to bring your solution to market.
The first step is to come up with a prototype of your solution. This will help you validate your idea and make sure that it is something that your customers will actually want to use. After you have validated your idea, you need to start developing a business model and getting feedback from your target market.
The last step is to execute your plan and bring your solution to market!
The jobs-to-be-done framework is a powerful tool that can help you improve your innovation strategy. By understanding the needs of your customers, you can develop creative solutions that will address their problems. Use this framework to identify opportunities and create a roadmap for bringing your solution to market!
By following these steps, you will be well on your way to boosting your innovation strategy!