Sydney is one of the largest cities in Australia. It is the capital of New South Wales and is well known for its magnificent Sydney Opera House. If you want to have a wide view of the city and its suburbs, you should visit the Sydney Tower and Skywalk. In Sydney, there are about 451,000 businesses. If you have a business in Sydney, then hiring a competent copywriter sydney has to offer can greatly help you promote your brand. But how can you find the right copywriter for your business?
Do not put too much attention on those flashy resumes. If you require attention-grabbing headlines, effective email campaigns, compelling product descriptions, etc., you should not focus more on those fancy CVs. Keep in mind that there are a lot of great copywriters out there. Most probably, hundreds can do a good job writing for your brand. So, why settle on an average person when you can hire a killer copywriter? It is the best option for your business.
The following steps can help you hire a good copywriter and entice them to remain in your company to help you grow your business.
Determine What You Want
Just like doctors, copywriters also have their specialties. When looking for a copywriter, most people prefer to hire someone that can do almost everything. It is because they do not know what type of writer can help them out. Before hiring a great writer, you must figure out what you want them to write. However, most of them can do it all. However, if you know what you need right now are blog posts, then be sure to find a copywriter that is good at this. Knowing what type of copy you need can help you in narrowing down your options.
Figure Out the Skill Level You Need
Some writing gigs do not require an expert copywriter who specialises in a particular field. After deciding the different areas you need, you can simplify the different types of writers you need to hire. If you only have a one-time project, then you might consider hiring a freelance copywriter sydney based. If there is a possibility that your one-time project will turn up again in a few months, then you might consider hiring a writer that you can pay on a retainer basis.
One of the perks of hiring a freelance writer is choosing whom you want to work with, most especially if you are good at your job. If you can promise steady work, then you might get the chance to grab a great writer. If you require a copy regularly, then you have two options. First, you can choose to hire a writer on a full-time basis. Although this is not the most affordable option, you can assure that the copywriter will get better as they focus more on your brand’s identity. Consider this as an investment; it is truly worth it.
If you don’t want to hire a full-time writer, you can provide a monthly stipend. Having a steady monthly income is already an excellent incentive. It is also great to have someone you can call whenever you need help with your copy projects. Someone already familiar with your brand’s voice.
When finding the best copywriter, do not just rely on those fancy CVs. Focus more on what type of copywriter you need.