Lots of entrepreneurs that have decided to build an application for their businesses are convinced that they won’t incur any expenses once their end product goes live. But when you give birth to a child you don’t expect it to feed, develop, and provide for itself without your involvement. Then, why would you think that the app you’ve created and successfully published can live on its own? Without proper updates, adding new essential features, and scaling, you app is doomed to failure. To ensure that your app keeps up with the constantly changing market requirements and remains popular with users, you should never skimp on maintenance.
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From today’s article, you can learn about the major benefits long-term maintenance can bring you and why it should be among the top priorities for your business.
#1 Reduces Uninstall Rate
According to official data, in 2020, the app market saw the highest rate of app uninstalls, which resulted in apps losing almost $57,000 in monthly revenue. Needless to say, no app owner wants to see their creation become useless, obsolete, and get removed from the app store. You’ve invested so much time, effort, and money in your venture and now you don’t have any right to let it get kicked out of the scene. If you continue to invest in your app maintenance, that is, make sure there are no annoying crashes, unoptimized images, slow page loads, etc. Thus, you’ll ensure that your application remains up to par and thus interesting to users, which will help keep the number of uninstalls to a minimum.
#2 Boosts User Experience
Timely maintenance can go a long way towards boosting your UX. Being able to properly maintain helps you keep abreast of what your users think about your application, its features, and performance. You may already have a dedicated ‘Testimony’ or ‘Feedback’ section where your customers may share their feedback or offer useful suggestions. So, you may want to take your customers’ recommendations or complaints into consideration and implement new features or improvements with them in mind. What’s more, app maintenance goes hand in hand with the latest techs, which, in turn, increases customer satisfaction.
#3 Helps Outbid Your Competitors
Competition is quite fierce in the app market. Thousands of apps vie for users’ attention and loyalty, but very few actually emerge victorious in that battle. Of course, you can pack your product with tons of advanced features from the get-go and watch thousands of users download it out of curiosity. But if your app doesn’t represent any value, or, in other words, fails to help users resolve their problems in the long run, it will soon lose its attractiveness. By investing in long-term maintenance you can make sure that your app can cater to the rapidly evolving customer needs. And this is something that can set your app apart from others of its ilk. You can employ the latest analytics tools that can help you keep tabs on your rivals. You can see how your app performance, keyword popularity, ratings, and other parameters stack up against those of your competitors. Based on the obtained data, you can tweak your marketing strategy or improve your current functionality so that your app becomes even more competitive.
#4 Financial Benefits
It’s a rare entrepreneur that doesn’t want their app to start generating desired profits as soon as possible. App development experts emphasize that with proper maintenance you can increase your return on investment (ROI). Today, many app development companies provide businesses with ongoing support, state-of-the-art equipment, technologies, security and testing tools that help grow their apps and boost their ROI. If you maintain and update your app regularly, you can reduce the occurrence of pesky bugs, cyber attacks, crashes, and other problems that can put off your customers. The ongoing support of your development partners can help keep your IT-related expenses to the minimum and improve work performance.
These are only some of the benefits of app maintenance can bring to the table. Focusing on robust mobile app maintenance is a great way to ensure your app can achieve long-term success. This can spare you the bother of constantly fixing bugs and errors, help save on updates and minimize your app abandonments.