So, all the key components are in place, and you are now ready for your business to take off. Your business plan is approved, and sufficient funds are available to start your business. Still, something is missing that could affect your business’s success. Now you are wondering what you missed! Just to let you know- your business logo.
Your logo is significant as it represents your business. You want a design that will reflect your business ideals and represents your dreams and goals- but you also need to attract customers. Here are five things you need to keep in mind which will help you create the perfect logo.
First Stop- Logo Type
Research has shown that customers form a first impression of a brand logo in just ten seconds. Pay keen attention to the type of logo you choose. Do you want a logotype that advertises your company name, or your aim is to use a symbol?
Other options to choose from include combination marks and emblems. The combination marks use a series of symbols and wordmarks, while the emblem logo has text embedded in the symbol.
Many smaller companies gravitate towards a logotype because it is more economical, and the aim is to attract the attention of your customers. Ensure that your logo is so unique that it is branded in their memories and let your competitors know you are here to stay.
If you think you are competent enough to make your logo- then check out Adobe Spark’s logo maker, which is an online and mobile application that helps
businesses to maintain a presence on social media platforms and assist with website designs. This application is excellent for producing fliers, graphics, collages, animations, and videos.
What About Visual Appeal?
We live in a visual world. Customers must see something appealing to convince them to purchase your product. Your brand logo conveys your business goals and personal tastes through visual appeal.
Most logos comprise imagery, typography, and graphics. Visual appeal is not only about a color appeal, scaling, or graphics. You are creating a story and inviting customers to take part in the business adventure.
Create Brand Loyalty
Many customers remain committed to their favorite brands, and even pass this loyalty on to their children! Create a logo that gets you a strong and growing customer base. Your brand should also send a message of commitment, quality, dependability, and availability. When folks see your brand, there should be no doubt about your products. Your logo should present the complete story.
Avoid Complexities- Keep It Simple
Your logo must have an immediate impact on the viewing public and prospective customers. Don’t make your design so complicated it means nothing to those who are viewing it.
While your logo represents you, remember that your aim is to make a major impact on a particular industry, build your brand and attract and keep loyal customers.
Keep your logo simple, but with a uniqueness that will draw attention to your business and compel customers to sample your products.
Colors? Go For It!
You may prefer low-keyed colors as a matter of personal taste, but when designing a logo for your business, you must leave your comfort zone. Emily Krause, graphic and website designer states,” Color triggers emotions. Your color brand should tell a story”. The right colors are important. Large companies usually favor solid colors and may use only three dominant colors. Get professional advice on how to use color to make your logo outstanding without compromising your personal tastes.
So now you realize that the perfect logo can create a lasting effect on your customers and help to build your brand.
Make sure that your logo design captures your dreams and promotes your products, utilizes color effectively, and is unique in its simplicity.